During the second edition of Carrefour’s PME (Small & Medium Entreprises) Trophy contest, the brand issued their “Innovation Award” to the only Bruschetta in the fresh food aisle of large retail markets : “Bruschetta de Sophie”.
Considering how hard it is to be indexed as a new product with this particular chain, it is a real achievement that will act as a catalyst.
It is for us, an important asset for our development in Europe.
From left to right :
- Sophie HAMER, president of “Sophie H & Co”
- Hervé FLAMBART, Head of commercial development and organization for “Carrefour”
- Dorothée VERON, retail sales manager for “Stefano Tosell”